Brand Experience
LEGO Ramadan
This was the first ever Ramadan campaign to be created and produced in the Middle East. And it made a big difference as the campaign did not ride on the usual Ramadan marketing trends of the region, but rather focused on building goodness amongst children and their families. The campaign was rolled out across the Middle East, Malaysia and Indonesia.
Ramadan
through
their eyes
Let's Build
Patience
Let's Build
Kindness
Let's Build
Respect
From the stores to online and digital media, there was an integrated message of how we can all help build goodness during the holy month.
